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        <title>The Comet Blog</title>
        <link>https://www.comet.cx</link>
        <description>Insights on Salesforce, Shopify, customer data and AI from the Comet consulting team.</description>
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        <copyright>All rights reserved 2026</copyright>
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            <title><![CDATA[From Bespoke Booking Flows to In-Store Portals: What Custom Web Apps Unlock That Shopify 'Alone' Can't]]></title>
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            <pubDate>Tue, 22 Sep 2026 01:12:46 GMT</pubDate>
            <content:encoded><![CDATA[Shopify's real power isn't the checkout, it's how much you can build on top of it. We put that to the test multiple times: once with a custom React booking flow that hands off to Shopify checkout, and again with a staff-facing app that runs an entire store counter without ever opening Shopify Admin.]]></content:encoded>
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            <title><![CDATA[Shopify Editions Spring '26: A Deep Dive into the Latest Enhancements]]></title>
            <link>https://www.comet.cx/blog/shopify-spring-edition</link>
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            <pubDate>Mon, 21 Sep 2026 06:12:49 GMT</pubDate>
            <content:encoded><![CDATA[About 3 months ago, Shopify just dropped its biggest Edition yet: 150+ updates, and the message is clear - commerce is going Agentic. ]]></content:encoded>
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            <title><![CDATA[Operational Excellence - the secret to high performing companies]]></title>
            <link>https://www.comet.cx/blog/operations</link>
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            <pubDate>Mon, 31 Aug 2026 05:51:00 GMT</pubDate>
            <content:encoded><![CDATA[At its core, operational excellence is not about tools, frameworks, or maturity models. It is about rhythm. The most fundamental cycle consists of four elements: a metric, a goal, a task list, and a cadence. When these work together, they create an operating rhythm that makes progress sustainable rather than episodic.]]></content:encoded>
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            <title><![CDATA[Burnout and avoiding it - helping professionals stay high performing]]></title>
            <link>https://www.comet.cx/blog/burnout</link>
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            <pubDate>Tue, 30 Jun 2026 05:52:00 GMT</pubDate>
            <content:encoded><![CDATA[As a founder, it is very easy to become narrowly focused on delivering the work above almost everything else. Looking after your people, your family, and yourself often slips down the priority list, sometimes precisely because you believe those things will sort themselves out later.]]></content:encoded>
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            <title><![CDATA[Shopify Editions 25: A Deep Dive into the Latest Enhancements]]></title>
            <link>https://www.comet.cx/blog/shopify-editions-25</link>
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            <pubDate>Sun, 21 Dec 2025 21:21:00 GMT</pubDate>
            <content:encoded><![CDATA[Shopify Editions 25 brings essential enhancements—from customizable checkout blocks and refined customer accounts to faster performance and global market expansion—that empower merchants to optimize their online stores for a better customer experience.]]></content:encoded>
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            <title><![CDATA[Comet CX Turns 4: Reflecting on Our Journey and Looking Ahead]]></title>
            <link>https://www.comet.cx/blog/comet-turns-4</link>
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            <pubDate>Sat, 15 Feb 2025 06:15:00 GMT</pubDate>
            <content:encoded><![CDATA[Celebrating four years of Comet CX, a journey of growth, innovation, and delivering high-impact technology solutions for businesses.]]></content:encoded>
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            <title><![CDATA[Comet CX CEO Nathan Spataro Appointed to Salesforce APAC AI + Data Advisory Board]]></title>
            <link>https://www.comet.cx/blog/comet-ceo-joins-salesforce-ai-data-advisory-board</link>
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            <pubDate>Sun, 15 Sep 2024 21:49:00 GMT</pubDate>
            <content:encoded><![CDATA[Comet CX CEO Nathan Spataro's appointment to the Salesforce APAC AI + Data Advisory Board marks a pivotal step in driving collaborative innovation and transformative AI, data, and CRM strategies across the region.]]></content:encoded>
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            <title><![CDATA[Unwrapping the Salesforce Winter ’25 Update for Marketing Cloud]]></title>
            <link>https://www.comet.cx/blog/salesforce-winter-25-marketing-cloud</link>
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            <pubDate>Thu, 05 Sep 2024 22:26:00 GMT</pubDate>
            <content:encoded><![CDATA[The Salesforce Marketing Cloud Winter ’25 update empowers marketers to revolutionise customer engagement through AI-powered automation, seamless Data Cloud integration, and dynamic, rule-based content personalisation.]]></content:encoded>
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            <title><![CDATA[Comet HQ: Impact, Sustainability, and Workforce Commitments]]></title>
            <link>https://www.comet.cx/blog/comet-commitments</link>
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            <pubDate>Thu, 29 Jan 2026 04:41:00 GMT</pubDate>
            <content:encoded><![CDATA[Comet CX is committed to a fair and equitable workplace, where authority and trust are deliberately distributed across the organisation and matched with deep accountability.]]></content:encoded>
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            <title><![CDATA[Introducing Our New Branding: A Fresh Look for Comet CX]]></title>
            <link>https://www.comet.cx/blog/comet-3-point-0</link>
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            <pubDate>Thu, 20 Feb 2025 23:14:00 GMT</pubDate>
            <content:encoded><![CDATA[Comet CX is evolving—our new branding embraces a fresh, white-dominant palette, refined digital experience, and a design that reflects our commitment to clarity, innovation, and exceptional customer experiences.]]></content:encoded>
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            <title><![CDATA[Retrospectives - the secret to high performing teams]]></title>
            <link>https://www.comet.cx/blog/retro</link>
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            <pubDate>Tue, 28 Jan 2025 04:48:00 GMT</pubDate>
            <content:encoded><![CDATA[One of the most effective practices we use to improve productivity and team wellbeing is a simple, recurring session supported by coaching and behavioural change. It runs once a week, takes less than an hour, and delivers compounding benefits over time.
]]></content:encoded>
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