Blog
What’s happening at Comet.
Insights on Salesforce, Shopify, customer data and AI from the Comet consulting team.
Friday, October 16, 2026
Amitav Roy
AI Business Operations Apps: Why the Winners Will Be Governed, Not Just Clever
Everyone has tried AI in a chat window. The real shift is AI inside the apps that run your business: forecasting, CRM, outreach, task routing. Here is how to build ones your team will trust, with human gates, clean data contracts and a read-only start.
Tuesday, September 22, 2026
Amitav Roy
From Bespoke Booking Flows to In-Store Portals: What Custom Web Apps Unlock That Shopify 'Alone' Can't
Shopify's real power isn't the checkout, it's how much you can build on top of it. We put that to the test multiple times: once with a custom React booking flow that hands off to Shopify checkout, and again with a staff-facing app that runs an entire store counter without ever opening Shopify Admin.