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From Bespoke Booking Flows to In-Store Portals: What Custom Web Apps Unlock That Shopify 'Alone' Can't

Shopify's real power isn't the checkout, it's how much you can build on top of it. We put that to the test multiple times: once with a custom React booking flow that hands off to Shopify checkout, and again with a staff-facing app that runs an entire store counter without ever opening Shopify Admin.